There are so many meaningful elements that come together to create one big emotion that sets you apart from everyone else. That Emotion is your BRAND!
Making sure we know exactly how you want your customers and followers to feel allows us to design around informed decisions about every aspect and detail of your visual identity!
You Want Your Business To Be Remembered, Right?
People remember the way a business makes them feel. Whether it makes them feel good or whether it makes them feel bad. Either Way, a business that invokes strong feelings will always be memorable. It is essential that at the beginning stages of welcoming new customers that you make them feel good and can produce trust in you is crucial.
This will make or break you!
Visuals play a humongous role in the overall brand’s feeling (vibe), and choosing the “Wrong” font can give off the wrong first impression.
Fonts are the product of what we learn about the personality of your brand.
Your brand and business are more than just a logo, and that logo is born through your brand identity. Your Brand feeling should be strong and set you set and your services and products apart from your competition.
Logo Example Project
The Silver Fox is a Luxury, High-end men’s self-care line asking for a logo.
Which logo seems fitting for this project?
While there are millions of fonts out in the digital world, there are certain fonts that can be used for certain projects. Each brand has a different personality and your logo has to match the personality of your brand or it is meaningless and will distract from your mission and vision and overall destroy your identity.
In this case, Serif Fonts and Script fonts carry this brand, seeing as how they present the audience with the feeling of luxury and elegance, even before they read anything about The Silver Fox and what they have to offer.
The logo is inviting to both men and woman and carry luxury just like Estee Lauder, Dior, and others.
In Conclusion
The Brand Discovery stage is crucial and should be remembered and noticed. IT’S NEVER AN OUT-OF-BUDGET OPTION.
Brand discovery should happen before a logo is ever built.
Understanding whom we are designing for and how and what feeling you want to invoke when someone looks at your business is essential.
We ask our clients to go into as much detail as possible when telling us about their business and products. This is why we have onboarding questionnaires and documents that help our customers answer questions with ease. IT HELPS MORE THAN YOU KNOW!
Choosing the right font type is crucial, but also pairing it with the correct colors and images goes one step further and brings your brand to life!
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